Nathalie Nicole Smith i a driving force in the Beauty and Wellness Industry. She has spent the last 10 years volunteering and tutoring the local DC youth for the betterment of the community while freelancing the country offering wellness, beauty and business consulting.

A native of Silver Spring, Maryland, Nathalie Nicole traveled just up the road to Washington DC to attend college at the Prestigious Howard University. While at Howard Nathalie double majored in Communications and Business. In 2010, she successfully graduated with her Bachelors Degree.

​After graduating Nathalie became a well-known philanthropist in the urban communities mentoring DC youth as well as embarking upon several entrepreneurial endeavors. Consequently, Nathalie’s notoriety and accolades contributed to her being selected by 93.9 WKYS as a “Top 30 Under 30” honoree.

In 2011, Nathalie founded Plush, an online eco-beauty company specializing in innovative and quality products and services ranging from hair and skin care, hair extensions, makeup, and health and wellness. Plush’s goals are to provide quality products with superior brand appeal - all while encouraging our carbon footprint on the planet.
In 2014, Nathalie opened her first flagship store in Washington D.C. called Plush Beauty Box, a beauty haven offering beauty services and event hosting.
Nathalie's vision and innate passion to inspire and empower women, minorities and our youth, has always been her motivation.

#WomenWhoBoss is her newest platform to cultivate a community of women all across the world... who are striving to be the Boss over their future.

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